PRESS RELEASES
How can Numerator support your story?
Contact: Bob Richter, Publicist
press@numerator.com
> 82% of Shoppers Cannot Match Celebrities to the Brands They Own, Numerator Reports
Fenty Beauty (Rihanna), Haus Laboratories (Lady Gaga), KYLIE (Kylie Jenner) Buyers Show Highest Awareness of Celebrity Affiliation; Consumers Less Likely to Recommend Influencer Brands than Mainstream Brands
> 36% of Marijuana Users Report Reduced Alcohol Consumption Since Using Cannabis Products, Numerator Reports
31% Say they Spend $100+ Per Month on THC Products; Users Over Index with Doordash, Uber Eats, Little Caesars, Energy Drinks, and Snacking Categories
> 69% of Consumers Plan to Celebrate Easter, 53% to Buy Candy, Numerator Reports
Gen Z Three Times as Likely to Order Takeout on Easter; Millennials Most Likely to Give Gifts
> Numerator Partner Ecosystem Now Includes Snowflake, AWS, Azure, and Google Cloud
Single-Sourced, Verified Consumer Purchasing Data Available As Soon As One Day After Trip
> Numerator Reports 87 of the Top 100 Growing CPG Major Categories Grew Faster in Channels Outside of Food, Drug and Mass in 2023
Single-Sourced Consumer Data Shows Majority of Shoppers Buy Major Categories Both Inside and Outside of FDM
> Numerator Expands Single-Sourced Verified Data to Amazon Prime and Walmart+ Membership Data
Amazon Prime Members Spend 12% More than the Average Amazon Shopper
> Unilever USA Renews Multi-Year Numerator Partnership
Single-sourced Data is a Contributor to Shopper Strategy and Product Innovation
> 66% of Gen Z Consumers Plan to Celebrate Valentine’s Day – More Than Any Other Generation, Numerator Reports
49% of Celebrators Intend to Purchase Candy, 47% Plan to Purchase Gifts, 39% Plan to Dine Out
> 61% of Consumers Plan to Watch Super Bowl LVIII, Numerator Reports
Taylor Swift to Draw New Gen Z and Millennial Viewers; Michelob Ultra Wins with Chiefs Fans, Modelo with 49ers Fans
> Fastest Growing Brands to Watch in 2024 – Rankings Released by Numerator
Feastables and PRIME Top Fastest Growing List; T.J. Farms and AquaStar Win with GLP-1 Users, Olipop and Poppi Win with Gen-Z Consumers